I first heard of Garth and his work in
2010 when he was a guest at Zara Bysons Fashion Friday at the Globe Restaurant,
I did my research and I got the chance to find out more about Garth back in the
day when he worked for Marios Schwab and Husem El Odeh for three months as an
intern in 2007 and recently worked at Peter Pilotto, Mary Katrantzou and Antipodium.
This was only for a day each when he was in London last. “As I wanted to have a sneak peak into some studios and how they
worked.” Since then times have changed and Garth is creating a name for
himself his designs are darkly delicious with just enough colour to keep me
wanting more.
Last May Garth Cook showcased his
S/S12 collection ‘Noveau Clone” at Rosemount Australian Fashion Week... That
simply was not enough, it also featured at Last Septembers Perth Fashion Festival and quite easily one of my favourite collections and runway shows of
the week! The sneaky cuts, and the graphic print was incredible. Actually GarthCook’s Noveau Clone collection is heavily printed in my mind and I am lucky
enough to have one of the pieces in my wardrobe!
Then just this March Garth presented
his A/W12 collection ‘The Outlook Hotel” at Loreal Melbourne Fashion Festivals
Independent Runway which was hosted by Yen, again the collection was
outstanding but so different to his previous collection, inspired by the horror
movie ‘The Shining” which featured a number of dark grungy looks... And now if
just a few short weeks time Garth Cook will be showcasing his Spring Summer
Collection of 2013 at Perth’s first ever Savoir Faire Perth Fashion Week. I
emailed him in time for a quick little interview.
When did you start designing & what
influenced you to become more focused on your own label rather than working in
other fashion houses?
I have always had an interest in
fashion but was actually a fine jewellery designer for many years. Before I
relocated to London I interned with a few W.A labels and then started to work
with Marios Schwab who worked in collaboration with Husam El Ohdeh with
jewellery. It was a great combination given my background. It was not until I
had completed this internship that I had actually started to really learn about
the trade. Once I finished up with Schwab I started designing a small capsule
collection that was shown in Styleaid in 2009 and won me the absolute emerging
designer award.
What have you been up to since your September
summer collection runway show at Perth’s Fashion Festival, you moved back to
London but you are back again, a little more permanent or are you just here for
your shows?
I am back for good! I relocated temporarily
as my partner was working in the UK at the time and we were uncertain when he
would be able to return. Luckily we figured out a way to move home.
Seasons change as do your collections, the
aesthetic to each collection is quite different from the last. Do you find as
each time comes to create a new collection you are inspired to what is around
you?
The past few seasons have had really
different inspirations but the aesthetic is still the same. It has been a
really long process trying to figure out exactly what my aesthetic is and in
this new collection I have drawn on past pattern cutting but have made the
shape far more feminine and free. So many of my garments before have been so
body conscious where this range still
relate to the body really well but is an easier wear. This collection is
actually about me as a designer not from a direct inspiration. The collection
is about reflection along with things that I love including floral photography,
orchids, art deco. Nouveau and 1920 to 1950.
All your designs use such beautiful fabrics,
draping and cuts, what inspires you to use a variety of fabrics in your
designs?
I think it is really important to have
a diverse fabric selection. In previous seasons I have offered a lot of choice
but have never been able to sample each fabric. This collection I reduced the
size of the styles and then produced each style in the fabric on offer which
has worked really well. This season had a nice selection of evening and day
fabrics. The digital prints that I have designed come in a silk/cotton blend for
everyday wear and then silk georgette for evening.
What were your influences for this collection
& What can we expect from your 2013 Spring Summer runway show at Perth
Fashion Week?
Contemporary cutting with modern
textiles that feels a little vintage... Haha sounds odd but it has that feel I
also have some strong silhouettes in the show especially in the silk lace or Lurex
garments.



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