I first heard of Garth and his work in 2010 when he was a guest at Zara Bysons Fashion Friday at the Globe Restaurant, I did my research and I got the chance to find out more about Garth back in the day when he worked for Marios Schwab and Husem El Odeh for three months as an intern in 2007 and recently worked at Peter Pilotto, Mary Katrantzou and Antipodium. This was only for a day each when he was in London last. “As I wanted to have a sneak peak into some studios and how they worked.” Since then times have changed and Garth is creating a name for himself his designs are darkly delicious with just enough colour to keep me wanting more.
Last May Garth Cook showcased his S/S12 collection ‘Noveau Clone” at Rosemount Australian Fashion Week... That simply was not enough, it also featured at Last Septembers Perth Fashion Festival and quite easily one of my favourite collections and runway shows of the week! The sneaky cuts, and the graphic print was incredible. Actually GarthCook’s Noveau Clone collection is heavily printed in my mind and I am lucky enough to have one of the pieces in my wardrobe!
Then just this March Garth presented his A/W12 collection ‘The Outlook Hotel” at Loreal Melbourne Fashion Festivals Independent Runway which was hosted by Yen, again the collection was outstanding but so different to his previous collection, inspired by the horror movie ‘The Shining” which featured a number of dark grungy looks... And now if just a few short weeks time Garth Cook will be showcasing his Spring Summer Collection of 2013 at Perth’s first ever Savoir Faire Perth Fashion Week. I emailed him in time for a quick little interview.
When did you start designing & what influenced you to become more focused on your own label rather than working in other fashion houses?
I have always had an interest in fashion but was actually a fine jewellery designer for many years. Before I relocated to London I interned with a few W.A labels and then started to work with Marios Schwab who worked in collaboration with Husam El Ohdeh with jewellery. It was a great combination given my background. It was not until I had completed this internship that I had actually started to really learn about the trade. Once I finished up with Schwab I started designing a small capsule collection that was shown in Styleaid in 2009 and won me the absolute emerging designer award.
What have you been up to since your September summer collection runway show at Perth’s Fashion Festival, you moved back to London but you are back again, a little more permanent or are you just here for your shows?
I am back for good! I relocated temporarily as my partner was working in the UK at the time and we were uncertain when he would be able to return. Luckily we figured out a way to move home.
Seasons change as do your collections, the aesthetic to each collection is quite different from the last. Do you find as each time comes to create a new collection you are inspired to what is around you?
The past few seasons have had really different inspirations but the aesthetic is still the same. It has been a really long process trying to figure out exactly what my aesthetic is and in this new collection I have drawn on past pattern cutting but have made the shape far more feminine and free. So many of my garments before have been so body conscious where this range still relate to the body really well but is an easier wear. This collection is actually about me as a designer not from a direct inspiration. The collection is about reflection along with things that I love including floral photography, orchids, art deco. Nouveau and 1920 to 1950.
All your designs use such beautiful fabrics, draping and cuts, what inspires you to use a variety of fabrics in your designs?
I think it is really important to have a diverse fabric selection. In previous seasons I have offered a lot of choice but have never been able to sample each fabric. This collection I reduced the size of the styles and then produced each style in the fabric on offer which has worked really well. This season had a nice selection of evening and day fabrics. The digital prints that I have designed come in a silk/cotton blend for everyday wear and then silk georgette for evening.
What were your influences for this collection & What can we expect from your 2013 Spring Summer runway show at Perth Fashion Week?
Contemporary cutting with modern textiles that feels a little vintage... Haha sounds odd but it has that feel I also have some strong silhouettes in the show especially in the silk lace or Lurex garments.
Luckily for us the show is just a few hours away! I should really be getting ready but here I am slumped over my laptop! Can't get to the show? Enjoy the sneak peeks of the collection throughout the post! More after the show...